What’s the first thing you ask yourself at the start of your workday? Is it “What do I have to do today?”  Take a look at the verb in that question — “have.” By asking yourself what you have to do, you shift your focus from doing the important thing to doing the urgent thing. A better […]

When you think about a business, what do you picture? Maybe your first thoughts are of places that have inventory that is sold directly to consumers, like your local Starbucks or McDonalds. After all, a single Starbucks location can create $1.1 million in revenue per year. A McDonalds franchise can do twice that number, pulling […]

    Annual Projected Homes Sales: 4.9 million Median Home Price:  $198,000 Home Prices are up 1.3% from last week and 9.9% from last year. Average 30 year fix Mortgage Rate: 4.39%   Contact Keller Williams Palmdale for any of your Palmdale Real Estate needs 

Prior to January 2014, Bob Lucido had three goals for his 30 team members and 10 employees: (1) To be the most respected real estate team in his market and the industry, synonymous with service-oriented brands such as Nordstrom, Lexus and the Ritz Carlton; (2) To have a great work environment where everyone on the team has […]

What was your last listing appointment like? Did you successfully get the seller to agree to list their home at the appropriate price based on the market? Or did their emotion get in the way of your expertise? Moving sellers’ and buyers’ pricing psychology and emotion onto a fact-based playing field are among the biggest […]

Jack Coden is no stranger to success. After a career as an international banker in New York City he made a big move – all the way to Miami, Fla. to take on a new challenge. As an agent, Coden was successful right out of the gate, earning $80,000 in gross commission income (GCI) his […]

Annual Projected Home Sales: 4.9 million Median Home Price: $196,000 Average 30- yr fixed Mortgage Rate: 4.48% Over 90% of buyers today start their home buying process online. Then spend almost 2 months looking before finally finding the right home for him. That 2 month lag time means that the homes on the market in […]

The average person has 60,000 thoughts per day. The problem is that most people have the same thoughts today as they had yesterday, and the day before and the day before that. They continue with their habitual thinking until it is programmed into their brain. When your mind is programmed to only think negative thoughts, […]